In addition, we translated important institutional news, announcements and research stories to foster open and transparent brand communication. We also worked with Admissions and student ambassadors to host online Q&A events to help admitted Chinese students better prepare for life at BU.
VCHAT REDDIT SERIES
With an expanding list of student bloggers, we created a WeChat series called Terrier’s Blog for Chinese students to share their journeys and experiences at BU. Collaborating with schools and colleges, we identify and interview Chinese students and alums as micro-influencers on WeChat. Our content strategy centers around elevating student voices, which includes student blogs/vlogs, student interviews, polls, contests and videos featuring individual students or student groups, to encourage and foster online conversations.
VCHAT REDDIT HOW TO
To help promote an inclusive student life, we create original WeChat content to help our students navigate cultural differences and share tips on how to adapt and become involved on campus. We understand that language and cultural barriers can make international students feel isolated. We also set up keyword-triggered auto-replies and microsites on WeChat to highlight content including academic program overviews, student stories, and pre-arrival readiness content that explores topics from campus safety to educational resources. To make our content more snackable and sharable, we embed visual assets such as infographics, GIFs, images, videos with subtitles and audio clips into our WeChat posts. Our WeChat posts cover a wide variety of topics including institutional news, campus events, student stories, career development tips, application guidelines and research excellence. Each newsletter features a 600-1500 words article written in Chinese.
On average, we send out 4 newsletters per week.
While our WeChat channel mirrors the voice and tone of our institutional social media channels broadly, it offers tailored content that meets Chinese students’ needs and wants. This type of account is information-oriented, which allows us to broadcast messages including newsletters, texts, voice messages, videos and images to our followers. We chose WeChat’s Subscription Account to set up the University’s official WeChat channel.
VCHAT REDDIT PROFESSIONAL
Our determination to create an effective way to engage the largest group of international students on campus proves that we remain dedicated to our founding principles: that higher education should be accessible to all and that research, scholarship, artistic creation, and professional practice should be conducted in the service of the wider community-local and international. Serving a niche audience, our WeChat channel has been a critical tool to engage international students and position our institution in China. Targeting prospective and current Chinese students, we aim to help them make a smooth transition to the institution and to Boston, to promote an inclusive campus life and to increase the University’s brand awareness. Setting up a subscription account on WeChat allows us to build an information hub and an online community for our Chinese audiences.
social networks due to internet censorship. Over 45% of our international students come from China, where people have limited access to almost all the main U.S. As an institution with a strong reputation for embracing diversity, Boston University hosts thousands of foreign students and scholars on our three campuses.
0 kommentar(er)
